ClickGas is a LPG gas delivery service provider in Brazil. The brand offers convenience to customers and serves with agility and security. To serve customers better, ClickGas has developed an App for gas cylinder booking, the brand identity is designed by keeping in mind all the brand applications.
We implemented some strategies while designing the brand identity. The logomark is a geometric symbol representing the sun, and light (fire), and the mark looks like a 'Click' which is in the brand name. which relates to the brand's industry. The full brand identity is strong and functional due to simplicity, and distinctiveness and is relevant to the brand's target audience.
The primary color bright yellow is extracted from the sun and paired with the complementary color dark green to create a contrast. Yellow color is the brand's accent color which represents sunshine and happiness.
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We have chosen 3 brand fonts - Epilogue, Bebas Neue, and Aileron which will be used on the body texts. These are modern typefaces that have good readability.
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Regis Zimmer
Founder
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Let’s build strategic, customer-centric brands for growth.
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